The logo design sector offers a wide variety of options for creating a logo. Here we’ll look at some of the most popular routes to examine the benefits and drawbacks of each.


Design Agency or Studio

Perhaps the most high budget option, hiring a design agency or studio is sure to produce great results. If you have the resources to finance this route, it’s a surefire option as it’s the most personalized and you’ll get great attention, ensuring a standout logo design.


Freelance Designers

Freelance designers tend to charge less than a whole design agency, and also produce high quality logos. If you have a good sense of the aesthetic you’d like, designers can not only help you visualize the concept and put it together, but can also create different files to ensure your logo’s versatility. You’ll need high quality graphics, the ability to scale, a black and white version and more. For a small fee in many cases, freelancers will put all of this together. There are several websites and online marketplaces that connect freelance designers with potential clients. Browse until you find one that you like, then give them the specifics of your project and within a few days you’ll have a design. Many offer free corrections and edits as well.


Logo Makers

Logo Makers are great tools for those of us who aren’t designers, or who can’t afford to pay one. Even with no graphic design skills, you can generate a professional logo (or many logos) in just a couple of minutes. Some logo makers allow you to play around for free, adjusting different elements until you’re satisfied, and only then charge you to download the files. Making your own logo with a logo maker might require more time on your part if you’re not sure what you’re looking for aesthetically, but it can also be quite informative. Many logo makers provide suggestions or ideas based on your industry, which is a good starting point.


Here are some general tips to keep in mind for logo design

  1. Never use more than 2 colors in your logo. Look at a color wheel and understand what each color conveys in order to match design with your company’s service or products.
  2. Use online logo makers to customize a logo for free.
  3. Use simple, modern aesthetics, without trendy images that are likely to go out of style in the short-term.
  4. Hire a freelance designer if you aren’t confident with your design skills and would rather work with a professional.


As you can see, there are a variety of options for all budgets. Many online marketplaces host thousands of designers that you can browse through and select based on ratings and previous work. Choose a method that works for you - remember that your logo is the first thing customers see and it’s crucial to leave a good impression.