Wix Logo Maker

We know Wix for their great website builder, but recently they’ve been breaking into uncharted territory. Their new logo-maker uses AI technology with customizable templates so users can create high-quality, beautiful images to represent their businesses and projects. Just like their website builder, it’s easy to use for people with no design experience, and makes creating a logo something anyone can do - without stretching your budget.

Wix Logo Maker in detail

Wix Logo Maker uses artificial intelligence to help you create a logo with your answers from four basic questions: the name of your brand/business/organization, the industry (art, food, wellness, etc.), design styles (like modern, fun, timeless, etc.) and your preferences when shown a few different designs.

Once you’ve answered these questions, you’ll get some results. You can scroll through them and click to customize. The editor is very simple to use, with options to change font, size, spacing, alignment, opacity, framing, icons, colors and more. Toggle between sections to edit different elements of the logo - the name, palette, background, tagline, frame and icon. Wix has a massive library of vector-based graphics that you can insert into your logo, and you can search by keyword or style. You have the option to make the frame of your logo a circle or square.

Play around for free as much as you like, but when you’ve finished your design, you’ll have to pay in order to download the file.

Thumbs Up

  • Great ease of use
  • Highly customizable icons, fonts and colors
  • Auto-save allows you to return to a design you’ve been working on
  • Download a variety of high resolution files to use for different marketing materials both online and in print

Thumbs Down

  • You can’t upload your own graphics or fonts
  • Only one icon per design
  • It’s free to design, but not to download

User experience

The consensus is that Wix Logo Maker is a breeze for users - even those that have no experience in graphic design. The initial questions give Wix’s AI technology the information necessary to generate a variety of initial designs that will be to your liking, and editing any of these is quite simple. Play around until you find the right combination of elements and colors, download sample files for free and then make a modest payment to download the logo.

There are lots of options for editing, and throughout the process you can preview the logo on a website or even on merchandise. However, if you’d prefer to use your own images or icons, you won’t be able to upload them to Wix - if you’re set on a specific image, you might want to try another service.


Wix Logo Maker has two price points:

-Basic Logo: For $20USD, you’ll get high-resolution files (up to 5,000 x 5,000 pixels) and commercial usage rights. Files come on black, white and transparent backgrounds.

-Advanced Logo: For $50USD, you’ll get everything included in Basic plus high resolution vector files, print-ready files, a brand guide and a social media kit (with files pre-sized for profile pictures and cover images on different social media platforms).

But it’s free to sign up and play around with the logo maker to see if there’s something worth paying for.

And if you buy the Deluxe plan, which comes with a logo and a website, a Wix designer will help tweak your logo to perfection. The Deluxe plan is a good option for users who are just starting out and don’t yet have a domain or website.


The logo maker is yet another high-quality Wix service. It’s affordable, great for new businesses and users who are on a limited budget and are in the market for an efficient solution to branding. With infinite variations of color, icons, fonts and more, users are more than likely to come out with an effective, modern logo. If you’d prefer the greater possibility of design that working with a designer affords, you’ll likely pay more. For a great, cheap DIY solution, go with Wix.